Data Visualization Helping C-Suite Keep Pace with Speed of Social
It’s not easy to tell a story in 140 characters. No wonder we use images so often in our social posts. In our fast-paced, short-attention-span world, we rely on visuals to fill in the rest of the...
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School Yourself on Your Competition During Back-to-School Shopping
With so many consumers spending on back-to-school gear in the coming few weeks, there’s sure to be an uptick in social media discussions about the brands supplying said gear – which equals a huge...
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Social Listening Done Well Means Getting to the Heart of Consumer Emotions
The latest question to come across our CMO’s desk in the NetBase Ask Our CMO series is one that all brands should know the answer to if they want to beat their competition.Q: When social listening is...
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What Will 2016 Bring? Our Clients Offer Their Predictions
Checkpoints are important – and heading into the New Year is a naturally good time to assess the business trends we should be following and the ones we need to leave behind.Of course, everything we do...
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Social Listening as Brands’ Last Line of Defense
Consumer-driven marketing trends dominated 2015 – and will continue to do so in 2016, but not in the way you might think. “Marketing” to consumers will not cut it, no matter how much you fine-tune...
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Mastering The Force for Your Next Social Media Marketing Campaign
Maybe we have Star Wars on the brain, but don’t you sometimes wish you could use The Force to know what consumers on social are thinking, feeling, and planning? Or to know how to create content that...
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Target Gets Serious About Social Data
When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course...
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Marketing in 2016: “The Age of You”, Part I
Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create truly personalized, relevant and memorable experiences to satisfy the end user. We...
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Marketing in 2016: “The Age of You”, Part II
Continuing from my last post, we’ll explore a few different ways you can use a social listening tool to set a strong foundation in creating brand value, and what you can expect from your efforts.What...
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Find Social Media Influencers with a New Approach to Content Marketing
If we’d made “travel” our New Year’s resolution, we’d be nailing it already. Our packed roster of January events has us stopping in places like Ojai and San Francisco, Las Vegas, and on January 22,...
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Use Social Media Listening to Find the Droids You’re Looking For
To build effective campaigns and create successful content, marketers need to harness the force of social media listening and connect with their audience on a segmented, personal level. Senior Director...
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How Consumer Sentiment Analysis Helps You Stay on Top as a Brand
Nothing’s worse than going from “must-have” to “meh” – and no brand is exempt from consumers’ changing whims. Even luxury brands aren’t guaranteed to stay at the top once there – but social media...
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How Big Brands Are Staying Ahead With Social Media Analytics Tools
Serious marketers know that social media analytics tools are essential for leveraging the power of social, but native analytics and demographic data can only take brands so far. The world’s biggest...
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Why Consumer Behavior Analysis is the Key to Engagement Now
What does consumer engagement mean in 2016, and how do brands and marketers reap the benefits? On January 28 we’ll join Carlisle Hensley, Senior Strategist at Camp+King, to answer these questions...
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Golden Globes 2016 – Connecting Design and Sentiment
Has the Golden Globes red carpet reached a style crossroads, an inflexion point, or simply found new footing? Conspicuously absent at this year’s Globes were the usual (not too distant) extremes—nudity...
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NetBase Social Media Analytics Tool Tops with CGT Readers!
It’s always nice to be recognized for what you do. And this year, our clients have voted us into the Best In Class Top List of Providers in the Annual Consumer Goods Technology Readers’ Choice rankings...
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How Luxury Went Digital
There is a lot that goes into building a luxury brand. The prestige, the glamour, and the awe that accompanies the word luxury are traditionally not easy to come by, and thus once obtained, are...
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Rocking Social Media Listening in the Beauty & Fashion Industries – and Beyond
More than most, fashion and beauty brands must keep an eye on trends if they want to stay relevant. But trends can influence any industry – so how do brands keep track of those newly emerging, and...
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Social Media Sentiment Analysis Sheds Light On the Ways We’re Watching the...
Of the 114.4 million people who watched the Super Bowl last year, 1.3 million streamed it through NBC’s website.With the countdown to Super Bowl 50 underway, what can social media listening tell us...
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If Tweets Were Votes, Who Would Win Iowa?
It’s election season! That means millions of Americans taking to the Internet to express their opinions about who should be in charge of running our country. Yay! Free speech!What with all of the...
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